Cheap, Cheap, Very Cheap...

Cheap Monday Logo: A grinning skull!?!

Örjan Andersson, a Swede, started this cult denim label in 2005 and it is already enjoying a huge international following with reputable retailers like Barneys New York stocking them in their stores. The main draw is their super tight skinny jeans. Retailing at about US$50 a pop, you wonder why they are literally flying off the shelves! They are indeed cult jeans at its most affordable! Plus, it has a kinda rags to riches storyline behind its success (who does not like a good fairy tale??). I suspect the Swedes have the formula all worked out. Just think, Ikea, H&M...got the picture??

Anyway, I am just dying to get my hands on a pair to try out the cut. Skinny jeans are tough to wear (hello, we do not have Ms Moss's proportions!) but what the heck! One can always go back to her trusty, flattering boot-cut jeans if all else fails, right? Will keep you folks updated if I am resourceful enough to get hold of a pair...

In conclusion: Cheap Monday, a brand name synonymous with its prices.